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insights·December 25, 2025·6 min read

White-Label AI Chat: Custom Domains for Brand Consistency

By DreamAI Team
TL;DR

Custom domains let you serve DreamAI chat from URLs like chat.yourbrand.com instead of platform URLs. This builds trust, maintains brand consistency, and gives you full control over the customer experience. Setup involves DNS configuration and super admin mapping.

White-Label AI Chat: Custom Domains for Brand Consistency

When customers interact with your AI assistant, every detail matters. The URL in their browser bar is no exception. A custom domain transforms your AI chat from a third-party tool into a seamless extension of your brand.

Why Brand Consistency Matters in AI Interactions

Your customers have learned to trust your brand. They recognize your logo, your colors, your domain. When they suddenly land on a different URL to chat with your AI assistant, that trust wavers.

Questions arise:

  • "Is this really from the company I trust?"
  • "Where is my data going?"
  • "Should I share sensitive information here?"

A custom domain eliminates these doubts instantly. When customers see chat.yourbrand.com, they know they're in the right place.

Platform URLs vs Custom Domains

Let's compare the two approaches:

Platform URLs

Without custom domains, your AI chat lives at a URL like:

https://dreamai.idothis.me/chat/your-organization

This works, but it:

  • Shows customers a third-party domain
  • Breaks the visual continuity of your brand
  • May trigger security concerns for cautious users
  • Looks less professional in marketing materials

Custom Domains

With custom domain mapping, your AI chat appears at:

https://chat.yourbrand.com

This approach:

  • Keeps customers within your brand ecosystem
  • Builds trust through familiar domain recognition
  • Looks professional in all communications
  • Maintains SEO value on your domain

How Custom Domain Mapping Works

Custom domain mapping routes requests from your domain to DreamAI's infrastructure while keeping your branding intact.

The Technical Flow

  1. Customer visits chat.yourbrand.com
  2. DNS resolves to DreamAI's edge servers
  3. Edge server identifies your organization from the domain
  4. Your branded chat loads with your configuration
  5. Customer sees only your domain throughout the session

The entire process happens in milliseconds. Customers never see or interact with platform URLs.

What Gets Customized

Custom domains affect more than just the URL:

  • Browser address bar - Shows your domain
  • SSL certificate - Secured under your domain
  • Cookies - Set on your domain for better privacy
  • Referrer headers - Point to your domain
  • Embedded widgets - Load from your domain

Branding Benefits Beyond the URL

Custom domains unlock several branding advantages:

Professional Appearance

Share your AI chat link confidently:

  • In email signatures
  • On business cards
  • In marketing campaigns
  • During sales presentations

chat.yourbrand.com simply looks better than a long platform URL.

Customer Trust

Security-conscious customers (especially in B2B) scrutinize URLs before entering information. Your domain signals:

  • This is an official company resource
  • Data stays within your ecosystem
  • The company invested in proper infrastructure

SEO Considerations

While AI chat interfaces aren't typically indexed, custom domains:

  • Keep all traffic metrics on your domain
  • Maintain consistent analytics tracking
  • Support your overall domain authority

Compliance and Governance

Some industries require data to appear under company-controlled domains:

  • Financial services regulations
  • Healthcare privacy requirements
  • Government contractor standards

Custom domains help meet these requirements.

The Setup Process

Getting your custom domain configured involves a few steps:

Step 1: Choose Your Subdomain

Most organizations use subdomains like:

  • chat.yourbrand.com
  • assistant.yourbrand.com
  • help.yourbrand.com
  • ai.yourbrand.com

Pick something intuitive that customers will recognize.

Step 2: Configure DNS

Add a CNAME record pointing your subdomain to DreamAI's servers:

chat.yourbrand.com  CNAME  custom.dreamai.idothis.me

DNS propagation typically takes 15 minutes to a few hours.

Step 3: Request Domain Mapping

Contact DreamAI to map your domain to your organization. Our super admin team will:

  • Verify domain ownership
  • Configure SSL certificates
  • Map the domain to your tenant
  • Test the configuration

Step 4: Verify and Launch

Once configured:

  1. Visit your custom domain
  2. Verify your branding appears correctly
  3. Test the chat functionality
  4. Update your marketing materials

Performance Considerations

Custom domains don't compromise performance. Here's why:

Edge Caching

DreamAI uses Cloudflare's global edge network. Your custom domain benefits from:

  • 300+ points of presence worldwide
  • Automatic SSL/TLS encryption
  • DDoS protection
  • Smart routing to nearest servers

Zero Additional Latency

Custom domain routing adds no measurable latency. The DNS lookup happens once, then connections proceed normally.

Reliability

Your custom domain inherits DreamAI's infrastructure reliability:

  • 99.9%+ uptime
  • Automatic failover
  • Global load balancing
  • Real-time monitoring

Common Questions

Can I use my root domain?

We recommend subdomains (chat.yourbrand.com) rather than root domains (yourbrand.com). This keeps your main website separate and simplifies DNS management.

What about SSL certificates?

DreamAI automatically provisions and renews SSL certificates for your custom domain. You don't need to manage certificates yourself.

Can I have multiple custom domains?

Yes. Enterprise customers can map multiple domains to different configurations—useful for multi-brand organizations or regional deployments.

What happens if I change domains?

Domain changes are straightforward. Update your DNS, request the new mapping, and the old domain can be deprecated gracefully.

Who Benefits Most from Custom Domains

Custom domains are particularly valuable for:

Enterprise Organizations

Large companies with established brands need every customer touchpoint to reinforce brand identity. Custom domains are often a requirement, not a nice-to-have.

Agencies and Resellers

If you're deploying AI chat for clients, custom domains let each client have their own branded experience while you manage the backend.

Regulated Industries

Healthcare, finance, and government organizations often have compliance requirements around domain control and data handling.

Customer-Facing Businesses

Any business where customer trust directly impacts conversions benefits from the professional appearance of custom domains.

Getting Started with White-Label Options

Ready to serve your AI chat from your own domain? Here's how to proceed:

For Current Customers

If you're already using DreamAI:

  1. Decide on your subdomain
  2. Configure your DNS CNAME record
  3. Contact support to request domain mapping
  4. We'll handle the rest

For New Organizations

Evaluating DreamAI for your organization? Custom domains are available on our enterprise plans. Contact us to discuss white-label options and see how we can match your branding requirements.

The Bottom Line

Your brand is your most valuable asset. Every customer interaction should reinforce it. Custom domains ensure your AI chat experience feels like a natural extension of your brand, not a third-party tool bolted on.

The setup is straightforward. The benefits are immediate. And your customers will never question whether they're in the right place.

Explore white-label options to bring your AI chat under your own domain.

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